My social media is always me, except for Facebook sometimes when Dan Guy, the neilgaiman.com webgoblin, puts things up, but he always signs them so nobody thinks it’s me.
Tumblr has, as far as I can ascertain, no PR or commercial advantages whatsoever, and after a decade of answering questions here, become a hobby, like crochet or beekeeping.
Somehow it feels like tumblr is accidentally the perfect social media site, because none of the things that I love about it make sense as features the way we use them. Tags are for organization, but we also use them to have our little thoughts in without raising them to the status of main text. The queue makes sense for keeping a steady stream of Content going if you’re trying to Build a Social Media Presence, but really we use it just to bank posts we want to reblog without flooding everyone else’s dash. You can’t see how many followers anyone else has, which I just have to assume was an oversight because it flies in the face of everything about social media, and it’s great because you can never quantify anyone’s Influence so everyone’s essentially on the same level. There’s no way they planned for giffing to become such a Thing, because before tumblr, gifs were practically relics of the early internet days, a novelty, usually kind of tacky, and now they’ve become a sort of folk art form. You can reblog an entire conversation, not just a single post, so there’s a whole genre of humor that exists here that can’t really propagate like that on any other social platform. Honestly this website is just a little freak of nature that cannot possibly have been intended, and that’s why no media company has been able to figure out what to do with it, because it makes no sense within the larger social media ecosystem. I love it.
I actually think the real advantage tumblr has over other websites is the ability of “reblogging” to create posts with contributions from multiple users. This allows people to build on others’ posts, whether that’s derailing them with a terrible joke, drawing the scenario proposed as a comic, answering the question posed originally in lively essay format, or rewriting the previous interaction as a scene in Shakespearean iambic pentameter.
This is also why Tumblr is hard to make profitable. Individual users have relatively little power to create good content. It’s interactions between users that actually creates the good content, and therefore, no one involved in the good stuff on Tumblr can really claim to “own” it or be the “creator.”
Posts have to navigate through Tumblr to pick up the people that can add to them in a constructive way, and then when users interact, the whole interaction can spread across the website as a new evolution of the content. There’s no way to simplify this process.
Theres a whole ecosystem running here. It’s not as simple as Creators and Consumers, and you can’t simplify it to that. That’s not how ART works, let alone posts. There’s symbiosis. The users that do the nitrogen fixation aren’t the ones photosynthesizing. The detritivores can’t also be the predators. The “rappers doing normal shit blog” has a different niche than the person that asks why Lil Wayne has socks on in the jacuzzi, who has a different niche than the person who says “those are his hooves, you bitch!”
It’s like bioavailability, you see. The user that responds “Those are his hooves, you bitch” is like a predator on a high trophic level, unable to directly feed on producers, needing primary consumers to convert the post into a form that makes a punch line possible.
This is what I love about Tumblr. It feels more like discussing a common matter with the people you meet while out for a walk than trying to hold a conversation with twenty people at once in a crowded room
I have seen a lot of these “how Tumblr works”-posts going around lately, and I think this one says it really well. I’m not necessarily here for the original post but for the snowball effect of a reblog chain that hopefully follows
College dorms in the late 90s early 2000s had poster boards everywhere and everyone stuck random notes on, some that continued a conversation. Tumblr makes me think of college posterboards.
Tumblr is improv. We’re constantly yes-anding each other.
