Emma Approved criticism – Google Drive:
Yesterday, Bernie Su suddenly wanted to know what was bugging me about EA, prompted by this tweet. As my criticism usually involves passive-aggressive glitter text, I wasn’t the best person to ask, so I opened it up to my Twitter feed and the fandom at large.
This document is the result.
I’m glad Bernie Su reached out to Rammi, and I’m glad Rammi coordinated the creation of this document. I didn’t contribute to it, but it includes most of the things I would have said (along with criticizing some other things that actually don’t bother me).
My own thoughts about Emma Approved were summed up in this post. If I were writing that over again I’d probably wag my finger less at Hank and more at Bernie Su, or just at both of them collectively without trying to divvy up the blame, but it’s pretty much what I still think.
Emma Approved suffers from a lack of heart. My suspicion is that the aftermath of LBD, in particular the way the initial allocation of the Kickstarter overage was handled, caused some key people who were involved with LBD to not be involved this time around. Or maybe it was that Hank and Bernie Su, empowered to make a webseries more in keeping with their own tastes, took things in a different direction.
But really: The lack of heart. The lack of ambition. LBD felt like a labor of love, like people knowingly taking risks. It felt like art. EA feels like a job. A job being done by capable, workmanlike people, but not people pushing to make something great. It feels… creatively lazy.
The casting and acting are every bit as good as LBD. The costumes and sets are better. The two-camera stuff, the editing, the pacing: It all works really well. It looks awesome.
But the writing, especially the high-level world-building and the immersive transmedia, is way short of the mark set by LBD. It’s not that they tried and failed. It’s that they didn’t even try.
I’ve stopped watching. I wish them well with their intended audience, but I’ve come to realize that I’m not part of it.
Reposted from http://lies.tumblr.com/post/69328798535.