tumblr staff must not know that ad targeting is a thing
i have an idea, let’s advertise real estate investment opportunities and brand new cars on a site full of broke children
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I have sometimes spent a moment smiling at a Funyuns sponsored post, mistaking it for frivolity from someone I actually follow.
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Maybe get a VPN for a random country? All I get are ads for silly phone games (or empty boxes). The moment I’m in the US though… all the creepiness descends. Doesn’t fix the problem with their APPROACH, but may be a temporary individual fix.
Huh. Interesting idea.
I’ve got decent ad-blocking options on the desktop (I’d temporarily disabled AdBlock on Tumblr for some other reason I can’t remember and then forgot to turn it back on, which is why I saw this one). My bigger peeve is when I’m using the mobile app, where my ability to do things like route through a VPN would probably be trickier.
But, honestly, I’ve been beaten down. I’ve become pretty good at instantly recognizing a horror movie sponsored post and just scrolling past it before it has a chance to freak me out. It still bothers me that Tumblr does it, but they’re clearly not going to change at this point.
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I just got a sponsored post in my dash for “8 films to die for”.
Which 1) is horror, and 2) pretty icky horror of the type I very much object to having show up in my dash in animated-gif form, but 3) has (I’m pretty sure) MK’s face in it, which, as you certainly know if you follow me, is something I’m very much in favor of seeing in my dash.
So: You get off easy this time, @foxhorror, but only because you got lucky. Don’t count on it next time.
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My dash showing how @yulinkuang is awesome and @david is a dick.
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lies:
I mostly didn’t mind when Tumblr started running “Sponsored Posts” in my dashboard. Tumblr has to make money. Most of the ads were boring, a few were interesting, but they weren’t a big deal.
Then the horror movie ads started.
This is an older post, but this is exactly the problem I’m coming across now. I use tumblr as an escape and most of what I follow is silly, happy, or pretty content. I can’t do horror. Horror should not be placed on our dashboards with no easy way to hide it on mobile. The fact that this has been a problem for over two years is ridiculous!
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Oh, we’re putting screamers up as sponsored posts now staff? Not cool, especially on mobile where sensitive people can’t block them. We don’t just block things because we’re being pissy about ads in our dash. It’s because of shit like this. We simply can’t trust you to do your part in keeping our dashes a safe place from triggering ads. (I’m referring to the ad from The Visit I just saw.)
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I will not see your movie, sinistermovie, and I’m pissed off at staff for violating their own Community Guidelines by making me view your deeply disturbing content.
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It’s for the game associated with a certain movie.
*grips communicator, shouts angrily*
TUMMMMMMMMBLRRRRRRRRRRRRR!!!
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lies:
Yo, lies. I just did a tumblr advisory panel specifically about a horror movie ad. I hope they listened to me.
Cool! Can you share any more details? I don’t actually know what a “tumblr advisory panel” even is. But if it means they are exposed to your views about horror movie ads, I’m for it.
Thanks.
Dang. I guess it must be randomised which ads they have you evaluate, because I got a pair of GAP ads. When I saw this post I logged into the email account I gave them, which I hardly ever remember to do, because I was hoping I could tell them how much I hate horror movie ads, but no dice. I hope that a vast, overwhelming majority of the panelists given the horror movie ads to assess made clear how unacceptable they were.
Sorry this is days late.
I looks like they ate the link in my original post. Here it is. I don’t even remember how I joined – either they emailed me directly or it was a link from the staff tumblr? Regardless I always take the opportunity to tell the powers that be what my feelings are, hoping I can skew the results.
Anyway, re: the horror movie. I rated all the options low and then when was given a blank text box tried to explain the issue was not with the specific ads (which were actually rather arty and not explicit) but the horror ads in general and the violation of terms and lack of blocking and whathave you. It was days ago. So. Who knows if they’ll listen, but theoretically I figure that’s the best avenue to air grievances hoping they’ll listen.
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Hey! I’m doing an Answer Time tomorrow, June 16th at 2pm (Eastern).
I will be answering ALL of your questions (or as many as I can get through tomorrow). NOTHING is off limits (probably). I’m EXCITED!!
Suggested questions:
- What’s it like working at Tumblr?
- Do you still write code?
- Is graphic design your passion?
- Why is it called “Tumblr”?
- What kind of anime are you into?
- Fix messaging
hmu :D
Why have horror movie advertisers been allowed to violate Tumblr’s community guidelines by posting images of gore and human remains in user’s dashboards with no way to opt out?
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lies:
Details here. Thanks.
Especially on the mobile app. I can block them on my laptop but I can’t on my phone and now they’ve been placing sponsored ads for that goddamn Poltergeist movie on the top of my dash so every time I open the app I see their ads and flinch.
Yeah. I noticed that, too.
Your ad policy is problematic, staff.
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get that shit OFF MY DASH.
If I wanted to be interested in your fucking horror movie
WHICH I AM NOT
I would follow you.
I despise these more than anything. Is there any way to get rid of them on mobile? :(
You could give the XKit app a try. I stopped using it because its performance was noticeably slower than the official app, and because there appeared to be fewer sponsored posts for horror movies happening, but with the new campaign for the Poltergeist movie starting up maybe it’s time to go back to it.
I’m not sure the XKit app actually filters out sponsored posts, though. If you try it and it works please let me know. Thanks!
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Look. I’m not stupid. I know I’m the product, but why the fuck are they so tone deaf in their marketing to me? I’m insulted more than anything. When a targeted ad appeals to me, I notice and applaud the marketers and whatever metrics made it all happen.
I’ve been here more than half a decade. You know what I like, you know what I post.
This is base and offensive. I give you so much, tumblr. Try a little harder.
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Seriously, staff, if this is what the new ad people they hired to help integrate sponsored ads better into Tumblr’s culture is coming up with, I feel like nobody is getting what they want.
Hell, I can’t believe there’s been two different changes this week that make me not want to read my dashboard. If there’s a tipping point for “I don’t want to be here,” I feel like they’re edging very, very close. (Or, I’m just being really melodramatic about a sketchy life-insurance ad.)
On the plus side:
BUY BEFORE YOU DIE is kitschy enough to be actually funny, at least the first few times. And it’s not a horrific image of a swaying corpse, like that ad for The Conjuring. Because jesus, tumblr, w the actual f.
On the minus side:
There do seem to be a lot of those kitschy framed ads.
Anyway, we’re product, not customers. Tumblr is selling us, and the tub of margarine in the supermarket doesn’t get a vote about who puts it in the cart. Keep your eyes peeled for the next cool platform to come along, and be ready to migrate when enough of the cool kids have made the leap. Or we can become our parents, hanging out on tumblrbook while the next generation makes fun of us with our tags and our gifs.
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Pros:
– It’s tagged #horror
– It’s actually fairly tame (worst thing is a tight closeup of Olivia Wilde screaming in the final gif)
Cons:
– Tight closeup of Olivia Wilde screaming.
– It’s in my dash against my wishes, and those wishes aren’t just “don’t bother me while I’m using your free blogging platform”, they’re more like, “I’ve curated a horror-free dashboard environment intentionally, because I have a strong negative reaction to disturbing images of movie horror, and that choice is something that a humane, ethical blogging platform would support”.
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Tumblr users’ relationship status with sponsored posts: It’s complicated.
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staff stop fucking showing me sponsored posts for horror movies. That’s not okay. You should have to ask for permission for that kind of stuff. You could seriously freak someone out and cause some major damage. Please, please stop. You can be better than this.
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Yo but the horror movie sponsored posts are back and i really don’t want this stuff again. Especially not the “jump out” gifs that give me anxiety when I’m on my mobile at night
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