analyticisms: Debunking the myth that Tumblr is only used and…
Saturday, August 16th, 2014Debunking the myth that Tumblr is only used and populated by kids.
Age Ranges of Tumblr’s Global Audience:
Tumblr sees about 150 million global unique visitors monthly. comScore, an Internet analytics firm, averaged Tumblr’s age ranges over the first quarter of 2014 for both Dashboard and blog network traffic worldwide:
- Ages 13 to 17: 15%
- Ages 18 to 34: 41%
- Ages 35 to 54: 29%
- Ages 55 and up: 15%
“People are often really surprised to note that we have the same percentage of 55-plus-year-olds as we do 13-to-17-year-olds,” said Danielle Strle (strle), Tumblr’s director of product for community and content, in an NPR webinar. “But over half of our audience is solidly in the 13-to-34 demographic.”
So, more than 15% of Tumblr’s users are older than me.
Also, I’m going to stop whining at david and staff about the sponsored posts that feature gore, mutilation, and corpses. Because strle‘s title of “director of product for community and content” makes it sound like maybe I should be whining at her instead.
Reposted from http://ift.tt/1p16UCM.
