an important principle of fandom (and life, actually) is that if you want more of Less Popular Thing, it is good to create positive spaces and events for it. however, if you use those spaces to take cracks at the More Popular Thing which you perceive as stealing oxygen from your Less Popular Thing, you do not increase the audience for Less Popular Thing. you decrease it, because you irk people who like both Things. and depending on the relative popularity, there are quite possibly more people who like both Things than people who only like Less Popular Thing. (not to mention – you kill your chances of recruiting people who like More Popular Thing but are neutral on or haven’t considered Less Popular Thing.)
you’re not campaigning for votes (where There Can Be Only One), you’re marketing for a share of people’s attention. don’t be petty. be effective.
Reposted from https://lies.tumblr.com/post/672917384232861696.
