Authors Review Own Books on Amazon

Somewhat interesting story, made more interesting (well, for me) by the fact that I have personally had to grapple with the moral issue raised: Amazon glitch unmasks war of reviewers. An excerpt:

John Rechy, author of the best-selling 1963 novel “City of Night” and winner of the PEN-USA West lifetime achievement award, is one of several prominent authors who have apparently pseudonymously written themselves five-star reviews, Amazon’s highest rating. Mr. Rechy, who laughed about it when approached, sees it as a means to survival when online stars mean sales.

“That anybody is allowed to come in and anonymously trash a book to me is absurd,” said Mr. Rechy, who, having been caught, freely admitted to praising his new book, “The Life and Adventures of Lyle Clemens,” on Amazon under the signature “a reader from Chicago.” “How to strike back? Just go in and rebut every single one of them.”

This link brought to you courtesy of an author whose own book’s Amazon page contains only legitimate reviews, as far as he’s aware.

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