What do you think of horror movies’ new strategy for ads that kinda plays at the concept of being scary without being scary?
I didn’t realize that strategy existed, so I guess I hadn’t thought about it at all so far.
I guess I like it? At least I very much prefer it to actually scary ads. But if I have to rely on the horror movie advertiser to know where to draw that line I’m not sure they’re always going to draw it in a place that I’m okay with.
I guess I’ll find out.
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Tags: propitlikeithot.
