I am just coming in to say you are officially one of my favorite creators! After stalking Mary Kate Wiles after LBD I quickly found your work and I actually love it ALL! I may have to call kitr my personal favorite though. I just would like to ask, whats your creative process from having the ideas to actually executing them, it just seems so insane that someone can have these great ideas and make them so unbelievably real! This is getting long so I’m going to stop, much love from New Zealand xxx
You are too sweet and I’m so glad you’re enjoying Kissing in the Rain, I love it too! It’ll probably be hard for me to find another project with so many things I love concentrated in 2-3 minutes after this. But I will keep trying, and I hope you guys will like whatever comes next, on both my personal channel and at Shipwrecked.
Regarding my creative process from having the ideas to actually executing them into a finished product, this is a longer answer. I will pepper this post with pictures to keep it interesting. Spoiler alert, it ends with a video.
The beginning often varies and I’m not always the one who has the idea, but when I do, it usually starts with a random text message at a random hour, like this:
This text idea is one of the lucky few that made it out alive. My text histories are a veritable graveyard of ideas that never came to be, which is totally fine. Mostly it’s just helpful to have your go-to friends who you trust to tell you when your crazy idea is half-baked and when it could actually be a thing. If I’m excited about a new project, I start by first reaching out to the people who will be most invested in making it happen. For me, that’s my cast, my director of photography, and my production designer. They’re usually all on board before the scripts are even written.
Then comes the actual writing. I have a notebook where I sketch out my story ideas and most come to nothing, but sometimes they do come to something. It’s always gratifying to go back to the first page where a project was mentioned and see ‘Oh, hey, this idea turned into a thing that turned into another thing that turned into this video.’
Once the script is written, the next thing I do is create a Pinterest board and share it with my production designer. I generally prefer to have one board per location on a project, since we have to design by location. I target the dominant elements of our set design – book walls, skeleton keys, shadow puppets, floral imagery, etc. Even if something isn’t a perfect match but evokes the feeling/atmosphere of what I want, I’ll repin it. The purpose of our Pinterest boards is for us to be able to step back and get a general impression of all the elements of our set design coming together.
Next I discuss the project’s cinematography style with my director of photography. Our meetings tend to vary by scope of project, but we almost always start by watching a bunch of YouTube clips of movies I’d like to copy in terms of lighting/camera moves. After that, we’ll compose a shot list from the shooting script, and occasionally we’ll have a loose storyboard.
At this point, we’re usually in the thick of pre-production and a bunch of things start happening at once.
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