lies.com » How The ‘Lizzie Bennet’ Team Plans To Defend Its Interactive Emmy Win

How The ‘Lizzie Bennet’ Team Plans To Defend Its Interactive Emmy Win

How The ‘Lizzie Bennet’ Team Plans To Defend Its Interactive Emmy Win:

By spreading content across these platforms, Su and Bushman are giving fans a massive amount of content to interact with. The deep rabbit holes turn the series’ super fans into active participants in the show’s world, a concept Bushman introduced in the spin-off series Welcome to Sanditon. When the character of Harriet Smith posts sheet music for a song she has performed, it inspires fans to create covers, which in turn makes the Emma Approved rabbit holes go even deeper.

Reposted from http://ift.tt/1iHYoXI.

Tags: they're spreading something, but I think calling it content is being generous in some cases.

This entry was posted by jbc on Thursday, March 13th, 2014 at 11:10 pm and is filed under Tumblr. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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