Emma Approved and the Trouble with Transmedia
Reality rarely exceeds expectations, and when it does, it begets expectations for the future. When I watched The Lizzie Bennet Diaries, I did not know what to expect, I don’t think anyone did—not even the creators. It was a wonderful experiment that was wildly successful. But Emma Approved doesn’t seem to be meeting the expectations that follow such success.
At first I thought that I was being overly critical. After being inspired by The Lizzie Bennet Diaries to pursue transmedia storytelling and am now pursuing a graduate certificate in digital media. I’m currently taking Video for Social Media where we are focusing on transmedia, dissecting web series and their online presences. But after private discussions with other Pemberley Digital fans, I was assured that I was not being overly critical. I’ve been hesitant to voice my opinions because I truly admire the creative team and the talented individuals behind Pemberley Digital and I don’t want to burn any bridges, since I want to work in this industry in the very near future.
So here is my take on the state of Emma Approved and some steps that could be taken to make it Audience Approved.
Reposted from http://lies.tumblr.com/post/67232068288.
