This Is The Person We Have To Convince
CBS boss Les Moonves: “Anybody who talks to you for 20 minutes about being ‘multi-platform’ doesn’t have anything to sell you.”
— Matt Mitovich (@MattMitovich)This is the problem. Not “what does transmedia mean.” Not “is that transmedia or isn’t it.”Personally, I think Les has been talking to the wrong people.
“Then they laugh at you.”
Reposted from http://lies.tumblr.com/post/50503291399.
