You know the scene in Braveheart, after William Wallace has made his awesome horseback speech to rally the troops at the Battle of Stirling? And he has that quick confab with Stephen and Hamish and the gang (“Be yourselves”) and then as he’s about to ride off, Stephen asks him where he’s going. And William says, “I’m going to pick a fight.”
Bill McKibbon is about to do that, launching a nationwide tour to talk about the numbers from his terrifying new math article in Rolling Stone, and channel the resulting outrage in the direction of a divestment campaign aimed at fossil fuel companies.
Wen Stephenson in Grist talked with McKibbon about what he’s up to: Cue the math: McKibben’s roadshow takes aim at Big Oil.
So can divestment, I asked, be an effective strategy? Can it generate enough economic leverage to make a difference?
“I think it’s a way to a get a fight started,” Bill said without hesitation, “and to get people in important places talking actively about the culpability of the fossil fuel industry for the trouble that we’re in. And once that talk starts, I think it does start imposing a certain kind of economic pressure. Their high stock price is entirely justified by the thought that they’re going to get all their reserves out of the ground. And I think we’ve already made an argument that it shouldn’t be a legitimate thing to be doing.”
In other words, as in South Africa, as with Big Tobacco, there’s economic leverage in the moral case?