‘We Bought a Zoo’ Trailer vs. Trailer

Below are the first two trailers (domestic and international) for director Cameron Crowe’s upcoming movie, “We Bought a Zoo.” Based (loosely) on the memoir by Benjamin Mee, the film casts Matt Damon as a recent widower who quits his job and takes his two children to live in a run-down country house with an attached run-down zoo. Heart-warming life lessons ensue.

So far so good. Cameron Crowe has made some very good movies that I really like, so I was tentatively on-board for this one. When I found out that Crowe played music from Jónsi’s recent album Go on the set to help set the mood, and then successfully recruited Jónsi to score the movie (with help from Go collaborator Nico Mulhy), I was all the way on board. It’s in theaters December 23, and I’m looking forward to it.

Which brings me to the trailers. The domestic (U.S.) trailer came out a couple of months ago. It features Sigur Rós’ “Hoppípolla” in the second half, which is pretty much automatic tear-induction for me. Here it is:

All well and good. Note that the movie also stars Scarlett Johansson as Kelly, zookeeper and would-be love interest for Damon. Or maybe not; the trailer is somewhat coy on that point. We get some dewy-eyed looks at Damon by Johansson, and a somewhat ambiguous final sequence in which Damon seems to be inviting Johansson to join him (“You coming?”) with her responding with the kind of smile that is her unquestioned on-screen superpower, any doubts about her acting range notwithstanding. But in the one sequence in the trailer that deals with Damon’s and Johansson’s relationship directly, we get a fairly straightforward dousing of hopes for a romance:

Damon: I think you’re… incredibly pretty. Please don’t take offense if I don’t hit on you.

Johansson: I’d be offended if you did.

Damon: Thank you… I think.

To the extent there’s romance, it looks from the trailer as if we’re more likely to get it from Damon’s son, played by Colin Ford, and their new neighbor, played by Elle Fanning. All of which is fine.

Which brings me to the newly released international trailer. Check it out:

It starts off virtually identical. But in the second half things are different. First, “Hoppípolla” is gone, replaced by what I’m hopefully assuming is some of the new Jónsi music from the soundtrack (yay!). More significantly, there’s more Johansson, including a significant new emphasis on her as an object of romantic interest. Thomas Hayden Church (as Damon’s character’s brother) tells Damon to “Dump the animals. Keep Kelly. That’s true joy.” A building inspector leers at Johansson as he suggestively extends his tape measure (to Damon: “You’re eight inches short”).

Especially, there’s a brief sequence of Damon and Johansson gazing soulfully at each other (Johansson: “It’s a lot to take on, all of us.” Damon: “You read me pretty well”), followed by one of those slow-zoom-as-the-actors-lean-closer preludes to an obviously telegraphed if not actually consummated (yet) screen kiss.

Linda (my own romantic interest) tells me that Johansson is a really big celebrity in Europe, more so than in the U.S., so I guess it makes sense that they would play up her role in selling the movie to a European audience. And maybe it’s the case that the less-puritanically-uptight Europeans are going to be more forgiving of an implied romance between actors who are 41 and 26, respectively, than would be the case for at least some American consumers of a wholesome family drama.

I realize that trailers are mini-movies in their own right, and have a job to do in terms of selling the movie to an audience in a limited time and with limited context. I recognize that the relationship between the trailer and the actual film it is advertising can be quite tenuous (witness the trailer for another movie that caught my interest recently, The Big Year, the trailer for which manages to present two minutes from the movie while almost entirely concealing what it is the movie is actually about). But I find myself feeling that one of the two “We Bought a Zoo” trailers (at least) must be lying.

Either this is a movie that delivers an onscreen romance between Damon’s and Johansson’s characters, or it isn’t. Judging from the first (U.S.) trailer, it isn’t. Judging from the second (international) trailer, with its gun-in-the-first-act boy-we-really-want-to-kiss-each-other shot, it is. And realistically, the movie can’t be both.

There’s a hint as to which it actually is in the article that appeared in today’s L.A. Times, Cameron Crowe wrangles emotions and ostriches:

Most movies would follow Benjamin’s romantic reawakening — let his late wife (Stephanie Szostak) fade from memory and let him try to tame Kelly. But Crowe said he wasn’t interested in following that path, a choice dramatized in the film’s unusual final scene.

“People make this big case, ‘You gotta move on, you gotta move on.’ And I say, ‘Really? Who says you have to move on?'” Crowe said. “Benjamin is a guy who is still in love with his wife, and he is not going to get shaken from that. That’s the greater challenge: to pay tribute to the person who’s not around anymore.”

The international trailer notwithstanding, it sounds like that’s the movie we actually get, with Damon playing a responsible boss to Johansson’s character, and not necessarily anything more. Which is fine with me. As long as I get my Jónsi music.

36 Responses to “‘We Bought a Zoo’ Trailer vs. Trailer”

  1. knarlyknight Says:

    Nice analysis but it’s a movie, he gets the girl.

    Now analyze this:


  2. jbc Says:

    See, that’s what makes me wonder. If all I’d seen was that first trailer, I’d be doubtful that he gets the girl. If all I’d seen was the second one, I’d be certain that he gets her. It’s funny to me, too, that the key scene in terms of the two characters’ relationship status in each trailer is the same scene (check out their clothes and surroundings). It’s just had different pieces of it plucked out for the trailer.

    Lies, damn lies, and movie trailers…

  3. shcb Says:

    I understand, and I’m sure there is an isolated case where a cop or two over react even by my standards, which are much different than yours. But just as for the most part the protestors have behaved themselves and to some degree even policed themselves, I think the cops have behaved well too

  4. shcb Says:

    I understand, and I’m sure there is an isolated case where a cop or two over react even by my standards, which are much different than yours. But just as for the most part the protestors have behaved themselves and to some degree even policed themselves, I think the cops have behaved well too

  5. knarlyknight Says:

    You do realize that the report says exactly the opposite of what you claim it says?


  6. shcb Says:

    Two points, how do you know this is the paper I’m refering to and, it obviously isn’t since I was talking about wealth and the link you provided is talking about income.

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