You Don’t Want to Live Here

Heralding in a new era of negative marketting, the Ottawa County Planning Commission in Michigan has harnessed the power of “scratch-N-sniff” to educate would be home buyers about the wonders of living in farm country: New brochure really stinks.
The best part of this story is the quote from another article that mentions working with the Chattanooga company “Print-A-Scent ” to create the brochure: “They told us it was the first time in their company’s history they had to evacuate the building when they finally got the formula right.
If you’d like a copy of the brochure, you can request it from plan @

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