I feel like there must be a name for the presentation style that prominent YouTubers use, where they…

Thursday, February 12th, 2015

I feel like there must be a name for the presentation style that prominent YouTubers use, where they talk breathlessly and quickly with exaggerated emphasis. I first noticed it with Hank and Lizzie, but you see it all over. I was watching the PBS IdeaChannel guy today (who I feel like I should know by name, but don’t; sorry), and there were some interesting things about Korrasamai that I enjoyed, but man; his breathless/glib/fast/exaggerated emphasis thing was out of control.

I’m sure there’s a whole subculture around this YouTube-content-creator space that does this because it works, and some people do it less-obviously, while others really push it, and I’m guessing it might even be the case that there’s an evolutionary pressure (fueled by audience attention?) that has set up a gradient such that over time it will become more and more exaggerated until it’s like the peacock’s tail, and all you’ll see on YouTube is people screaming and popping their eyes and waving their arms and jumping into the camera, with everything that’s not turned up to 11 edited out, and it’s all just one continuous blur of jump cuts.

But in the meantime, I’m curious what it’s called. Anyone know and willing to tell me? Thanks.

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