Best Buy Prez: Um, Sorry for the Bait and Switch. No Hard Feelings, Eh?

From Best Buy President Brian Dunn, via Xbox Circle: Best Buy president apologizes for Xbox 360 launch.

I’m writing to apologize.

While all of us at Best Buy were thrilled to be part of the recent launch of Microsoft’s Xbox 360 video game system – one of the most anticipated events in the history of electronic gaming – the launch did not go as we had hoped. We sold out of Xbox 360s nationwide in less than two hours, and most of our stores did an outstanding job of serving our gaming customers. I’d like to thank the majority of our employees, who provided a terrific experience for customers at the launch date. However, our promotional activities in certain cases failed to follow company guidelines. As a result, some of our valued gaming customers had an experience in our stores that was inconsistent with what you’ve come to expect from us, as a leader in the consumer electronics industry.

Specifically, customers in some Best Buy stores were told that they were required to buy additional Xbox accessories or services if they wanted one of the sought-after Xbox 360 consoles, even though we advertised the Xbox 360 console alone. I want to be very clear that Best Buy does not condone pressuring customers to purchase items they may not want or that may not fit their lifestyle. In fact, these behaviors are in direct conflict with our desire to serve customers’ needs better than anyone else, and our values of honesty and integrity.

More on Best Buy’s values of honesty and integrity from Hiro/Aaron’s Best Buy receipt check page (and the links diverging therefrom).

One Response to “Best Buy Prez: Um, Sorry for the Bait and Switch. No Hard Feelings, Eh?”

  1. chevelle_71 Says:

    It’s amazing the kind of things that were going on for XBox 360, especially stores that were trying to take advantage of the situation and pull a bait and switch. I found this experience pretty wild and wanted to share; this guy started an entire website because of an XBox 360 experience at FYE:

Leave a Reply

You must be logged in to post a comment.