Craig helpfully provided the following link in the comments to my earlier item on Bush’s scripted Q&A session with the troops in Iraq. It’s a brief account of the event from Sgt Ron Long, one of the participants: Speaking with President Bush.
Coming from the media’s perspective, Dan Froomkin’s Washington Post weblog links to lots of interesting detail: Caught on tape.
For the record, I don’t consider it at all surprising that either the military generally or Sgt Long in particular is gung-ho about Bush’s leadership and the mission in Iraq. That is, after all, one of the direct aims of military recruitment and training: to produce a fighting force willing to enthusiastically carry out the orders of its leadership, even when those orders include things like dying.
Besides all the intense, sustained conditioning that military members are exposed to to help them perform such actions, there’s also the influence of basic human nature, which causes us to avoid cognitive dissonance. We tend to justify to ourselves those things we have chosen to do, especially things that involve extreme sacrifice, rather than face the possibility that we might have been wrong.
It really isn’t a soldier’s job to question the larger justifiication of Bush’s military policies. In fact, it is pretty much the soldier’s job not to question those policies.
Yes, I know there are limits to how far a soldier is supposed to go; and things like setting dogs on prisoners or breaking their legs during beatings certainly rises to that level in theory, if not always in practice.
But the thing that the media coverage is focusing on here isn’t really whether the soldiers were sincere or not (though Scott McClellan did try to take that tack for a while during his press briefing). That’s a strawman.
What the media is focusing on is the way the wheels came off this particular piece of attempted image-crafting. Because the feed included the 45-minute prep session that preceded the actual Q&A, we could see how the president’s specific questions, and the soldiers’ specific responses, were carefully rehearsed and tweaked. This is important, because it completely changes the meaning of the event.
Unlike the Internet, which is an incredible tool for drilling down into as much detail on a topic as one could possibly want, making it very difficult to use top-down control to promote a particular false-to-fact perception, TV is all about doing just that. TV is the ultimate technology for using top-of-the-pyramid manipulation to send carefully crafted images that resonate in a particular emotional way and create a perception in viewers that they would not have experienced if they saw more of what was actually going on.
The Bush team is famous for crafting effective TV visuals, and the degree of preparation they engage in is legendary. That’s why it was so surprising to see them screw this up so badly. The main message of this event was supposed to be: Look at how well things are going in Iraq. Look how much the troops support the president. Look at how Bush is working to stay in touch with the reality of what’s happening on the ground. But the story that actually ended up being told was: Look how carefully the people on the ground were rehearsed to make sure viewers (and Bush) were not exposed to uncomfortable realities. And when McClellan tried to deny that that had happened, it was like throwing gasoline on a fire.
I realize that this was no different than dozens or hundreds of other photo ops. The only thing that was different in this case was how we saw Professor Marvel frantically working levers behind the curtain, rather than seeing only the Great and Powerful Oz we were supposed to see. But what’s different is interesting, especially when it reveals an underlying truth. So the media led with that. That’s their job, just like it’s Sgt. Ron Long’s job to think that what they are doing in this case is reprehensible.
I don’t think Long is insincere when he says that. I don’t think he’s insincere when he says that he supports Bush, and that things are going great in Iraq.
I just think he’s wrong.