One Response to “Nanotech Dockers”

1. Madison Says:
   July 23rd, 2003 at 9:22 am

   nan·o·tech·nol·o·gy ( P ) Pronunciation Key (nn-tk-nl-j)

   n.

   The science and technology of building electronic circuits and devices from single atoms and molecules.

   Source: The American Heritage® Dictionary of the English Language, Fourth Edition

   Copyright © 2000 by Houghton Mifflin Company.

   Published by Houghton Mifflin Company. All rights reserved.

   /nan’-oh-tek-no”l*-jee/ Any fabrication technology in which

   objects are designed and built by the specification and

   placement of individual atoms or molecules or where at least

   one dimension is on a scale of nanometers.

   The first unequivocal nanofabrication experiments took place

   in 1990, for example with the deposition of individual xenon

   atoms on a nickel substrate to spell the logo of a certain

   very large computer company.

   Nanotechnology has been a hot topic in the hacker subculture

   ever since the term was coined by K. Eric Drexler in his book

   “Engines of Creation”, where he predicted that nanotechnology

   could give rise to replicating assemblers, permitting an

   exponential growth of productivity and personal wealth.

   Source: The Free On-line Dictionary of Computing, © 1993-2003 Denis Howe

   Well, I went to the Docker’s website- http://www.us.dockers.com – but found no mention of ‘nanotechnology’ in any of their pants with Stain Defender TM technology.

   Even Dupont’s website simply refers to the pants as part of the ‘new techno-clothes’. (http://www1.dupont.com/NASApp/dupontglobal/corp/index.jsp?GXHC_gx_session_id_=90a28e5e36ce28fe&GXHC_lang=en_US&GXHC_ctry=US&page=/content/US/en_US/news/daily/2002/dn12_09_02c.html) However, if you look further, into simply the coating, DuPont is willing to give a breakdown of ‘How it Works’, complete with why they call it Nano. http://www.dupont.com/teflon/fabricprotector/how/index.html

   Maybe Docker’s wised up. Maybe they’re legal department finally saw what marketing was doing and had a hissy fit. Maybe they figured out that the American public shys away from clothing involving too many big scary words.

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