Seeking to shield itself from the negative public image it has garnered by profiting from the hacking, wheezing deaths of millions, cigarette giant Philip Morris changed its name yesterday. The new name, “Altria,” was chosen to convey the healthful, noble pursuit of the highest ideals possible, or, in other words, the exact opposite of what the company actually does. A new logo was also chosen, and appropriately, the firm went with a fuzzy, pixellated square reminiscent of nothing so much as the obscuring technology used in courtroom TV to conceal the identity of testifying criminals. Cool.
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